If you put your application together for a job, you will spend most of your time writing your cover letter. After all, it is the first thing your future employer will see you. In a few words, you need to know why your boss should hire you. It is not easy to put your own motivation into words. So that you know exactly what is important with a good cover letter.

Every third applicant is graying before the cover letter in the application! Do you feel the same? If you want to apply, however, you do not need to get around a cover letter. It should convince the person that you are the perfect occupation for the job and you also fit the company to the company. In the cover letter, you provide convincing arguments and inform you about your qualifications and knowledge. See how you build the cover letter for your application step by step and the content becomes unique.

Here in this article, we have explained cover letter in the steps from the subject to the signature.


– Why is the cover letter so important?

A cover letter has a clear structure, from the address to the signature. Your cover letter is the first step in convincing a person with your application of you and your qualifications for the job or the training center, the internship, and etc. Many companies have a lot of applications, so there is not much time left for each individual cover letter. This is important to know, as many applicants think that every employee always looks at the curriculum vitae and the other parts of the application. Unfortunately, no! This is one of our most important tips: Take the time for a good cover letter! It is the first step towards a career in this company.


– What do you write as a salutation in my cover letter?

Now it goes to the text. You start with the friendly salutation “Dear Mrs. XY,” or “Dear Mr. XY,”. Only if you can really find no contact person, as a salutation “Ladies and Gentlemen,” – but you should avoid as good as it can. After the salutation, a comma is always set.


– How do you formulate the first sentence in the cover letter?

Many applicants have problems with the first sentence of their cover letter. He is one of the most important sentences of the application because here you decide whether you can make the person who reads your application curious. If so, he will also look at your CV and the rest of your application letter.


– What do you write on the subject?

In the subject, you name the reason for your writing. In this case, it is the application for a training place. Do not write the word “subject”. It is enough if you write a bold application for a training place as XY.

If you want, you can also add the time when the training should start.


Not so good:

“I hereby apply …”

“I am 16 years old, hot Ben, and …”

“I’ve read your posting …”


Better you write:

“Are you looking for a new trainee? With my experience as … I am just the right one for you ”

Aim: Make the person curious! Catch the cover letter with your strengths or with something that makes you special and stands out from the other applicants. Always keep in mind: For many jobs, there are a lot of feedbacks on the corresponding advertisements. It is very good if you already present yourself well with the first sentence of your application.


– What is in the head of the application?

The head of the application consists of three parts: your address, the address of the training company and the place and date. The arrangement you see on the sketch. You start with your address. You enter the first and last name, your full address on the left in the first three lines of the document. E-mail address and telephone number make the application seem to be overloaded, so you should write your contact data into the CV.

With a distance of two blank lines, you enter the name and address of the training company – also left-aligned. Enter here the name of your contact person. Place and date in the next line. These are entered on the right-hand side of the document, so they appear in the document on the far right. The correct spelling is “Residence, XYZ”


– What is in the main text of your cover letter?

In the first paragraph, you will explain where you have come to the training place and why you would like to apply for this place. Look in the experience reports, the interview or the FAQ in the respective company profile on XYZ website. Here, the company tells what it has to offer. If you go into the strengths of the company right from the first paragraph, you’ll immediately see that you’ve been working well with your potential employer. Remember: As you end the salutation with a comma, the first word of the first paragraph is always capitalized.

Now it’s time to put you under the spotlight. First, you say what you are doing at the moment. This also includes, for example, which school you are going to go to and when you will graduate. Now you describe your strengths, of course, exactly what will help you later in the training? But be careful: do not simply disregard what is already in your CV. Rather, think about which of your skills are very important for the training. If you can name two or three great examples, this is quite sufficient for your application. You should end the paragraph with the statement, why you want to make this training. Here, of course, you can refer to your strengths again.

Just yet you were the star, now it’s time to go back to the company. You’ve already said why you want to make this training. Now you answer the question: Why with this instructor? Look at the job description. Here is what the company offers you in training. This may be e.g. Personal support, intensive preparation for examinations, a stay abroad or the provision of additional qualifications.


– How can you stand out from the crowd with my cover letter?

Many companies get quite a lot of applications in one place. Somehow, they have to make a selection for the job and decide which applicants invite them to the interview. Since the personnel often read the cover letter first, it is especially positive when a candidate with his application letter stands out from the crowd.


– How long does a cover letter have to be?

How long a cover letter should be, is easy to say: It should fit completely on one side. To fill a page with text, you need about three paragraphs, each with four to six lines, In addition, the letterhead, the subject, the salutation and the farewell with signature.


– What are forms available for cover letters?

Each company is different, so not every cover letter should be the same. And that starts with the form. Most corporations and large companies prefer a professional cover letter. You write in a formal and very polite style and stick to all formatting requirements. In some industries such as the media or the design, the application may also be somewhat more creative. This does not mean that you put aside all application rules, the contact joyfully and the application still in the color pot throws. A creative cover letter must, therefore, be more elaborated. If the company presents itself as a young, cheerful troop, you can calmly pick it up and choose even a relaxed style. Small allusions to the corporate culture, for example, always come well. The employees of the company present themselves as chocolate? Why do not you say with a wink that you can create perfect cookies? Always keep your own goal in mind, to present yourself as a future trainee, who is not only a fun but also a top-qualified one.


– Show Hard skills:

Take these points out and write down a key point for each requirement, as you can underline them by your experience and qualifications.


“Experience in dealing with CRM programs” – Student activity

“Flowing English Skills” – 3 months stay abroad in Canada

“Secure appearance and creation of presentations” – Seminar project in collaboration with a company

After that, you will be able to formulate the following points for the cover letter: “In my three-month stay abroad in Canada, I was able to gain experience not only in another culture but also learned many aspects of CRM programs.”

– Add some Soft Skills:


– Show Soft Skills:

In addition, so-called soft skills are still required at the end of the job advertisement. You should also address these in key points and provide them with longer stays abroad (study, internship, work & travel), honorary staff, awards, hobbies, special talents and extraordinary experiences.


“Team ability” – Organization of school parties or members of a sports club

“Analytical thinking”- Uni-Project for the creation of a prototype

“Enforceability” – Activity as a tutor for younger students

“As a tutor at my school, we organized the summer festival for the fifth class. Especially in the work with younger pupils, a high degree of assertiveness is required, so that workflows can work smoothly and the previously agreed upon points of view are adhered to. ”

Note: A mere list of positive competencies is done by a person like a standard flop. If you link your soft skills in the cover letter with certain activities, the self-expression seems authentic. In this way, the interest of the HR manager is awakened, and the connection points for the interview are created.


– The last paragraph in the cover letter:

The last paragraph of the cover letter provides additional information, Such as the earliest possible start date or the salary requirement, if this is required in the job advertisement. The wage is always given as a gross amount. You do not really have any idea what salary you should give? Then take a look at our salary comparison to determine a realistic gross wage.

In addition, you should refer to a personal conversation in the last paragraph of your cover letter. However, avoid subjunctive sentences like “I would be glad to hear from you”. Such formulations seem too timid. Better:

“I’m looking forward to an invitation to Stuttgart for a job interview. I would like to personally convince you of my abilities and motivation for the job as a manager. ”

“Are you convinced? Then I’m looking forward to the opportunity for a personal meeting. ”

“If you have any questions, do not hesitate to contact me by phone or e-mail.”

Before your signature, the obligatory “Sincerely,” is placed behind this final flop no comma, but simply under it, his full name writes.


– The 10 most common mistakes in the cover letter: Bring this and you’re out:

Now you’ve learned so much about the content and the perfect structure of the cover letter that you think you can actually do nothing wrong anymore? But to deter here, the most common mistakes in the cover letter, listed according to the order of how badly they are perceived by staff. A little surprising: Personnel is the most annoying when an error occurs at the beginning:

– Address, contact person or company

– Inappropriate language / jargon

– Spelling mistake

– Non-recruiting application templates

– Unsuitable photo

– Novels instead to get to the point

– Forgot the attachment

– Gaps in the CV

– Incongruent writing

– Missing signature or date


Try to adapt your cover letter and your CV as closely as possible to the requirements of the job. Convince with competence, professionalism, and motivation – and do not just take a template that you copy. Then nothing can go wrong.